Project 5 Logos

• Description: Logo design for a family history company designed  to record family stories digitally
• Process (Programs, Tools, Skills):
• After making three different logos I took a poll with over ten people to see which one was the most visually appealing. I explained the purpose of the company so that the people taking the poll could choose based on the connection they felt as an audience. I chose the one that both I and the audience liked the best. I changed the title font to look a little more professional and moved the body text to be closer to the line. I bolded “your” to make it even more personal because I want the main message of the logo to help people feel how important they and their stories are.

• Message: No matter who you are, your story is important.
• Audience: Individuals and families for the intent to preserve stories for posterity
• Top Thing Learned: I used the pen tool and line tool the most to get the authentic look of the arrow to connect with the audience to the idea of looking to the past.
• Color Scheme and Color Names: Monochromatic, brown
• Title / Body Font Names & Categories: Title: Rage Italic, Script. Body Font: Perpetua, Old Style